Toyota Essay Example | Topics and Well Written Essays - 750 words - 1

Toyota - Essay Example Thailand is chosen as the global manufacturing base and other manufacturing bases in Asian countries will supply engines and other components. The vehicles developed in global manufacturing base of Thailand have a potential for export in 80 nations and regions. This will also make input costs much lower than in developed countries and increase the profit margin in case of an economic slowdown. In case of Chinese markets, manufacturing and marketing needs to be strengthened for viable growth. Full product lineup in different segments like compact, luxury SUV and luxury sedan vehicles has to be established. The manufacturing capacity needs to be revamped in this emerging market which will in turn increase the brand value of Toyota. Introduction of lexus and reorganization of sales channel is necessary to sustain growth in Japanese market. Further preparations are necessary to accomodate future changes in market structure and customer values. The merger and acquisition scenario also brings two of the major players Ford and Toyota together. Toyota management can negotiate a deal as Ford, the third largest manufacturer of cars, is mired in one of the worst financial crises in its history and Toyota is in its strongest position since it was founded 70 years ago. Development of a wide range of technologies and products with focus on market creation is the ultimate strategy for expansion. Leading edge technologies like nanotechnology, material technology and biotechnology will be the driving force for the next generation cutting edge technology for developing green and clean environment friendly, safe and user friendly interface for vehicles. The ecology and the emotion of customers will be taken care of in this strategic development. The laws, regulations and government policies regarding environmental protection, vehicle emissions, vehicle fuel economy , vehicle safety, outcome of